Heartland Retirement Plan Services
The Heartland Story

Heartland Retirement Plan Services HRPS, a division of Heartland Financial USA, Inc., services defined contribution plans including 401(k), 403(b), and profit sharing plans retirement plans for many clients of the member banks, as well as non-bank clients. HRPS has been servicing retirement plans for over 40 years.

The Heartland Story

Heartland Financial USA, Inc. ("HTLF" NASDAQ) is made up of local and regional banks located throughout the Midwest and Western United States. Our unique financial services business model provides highly efficient administrative and operational support, while each individual bank maintains a high degree of independence. This empowerment to serve local communities and businesses results in strong partnerships. Our philosophy is best summarized by our mission statement:

"Through excellence in customer service and respect for the individual, everyone profits."


Partner with a team you can always depend on.

Forbes Best Bank 2020

At Heartland Retirement Plan Services, decision-making is kept to a local level, and our team is unwaveringly committed to deeply understanding every intricacy of every customer’s financial relationship. Our unmatched dedication to customer service is strengthened by our parent company, Heartland Financial USA, Inc., a multi-billion financial services company that matches our loyalty to the principles of community banking and has been named a Forbes Best Bank 2020, 2019, 2018, 2017 and 2013.